Here comes a secret truth about release days. Every Friday social media is full of musicians getting super excited and happy about their new release. But the truth is, most of us are totally terrified about that day. It took so much work to get to this point. Making an album, or even an EP, is a completely insane project. For months, you've struggled over every note, every syllable, every sound. And as an independent artist, the promo phase comes on top, which easily demands the same amount of time and energy again. Over time, all this effort piles up a monstrous expectation, and this expectation accumulates into one single day. Which, of course, can't do justice to all this pressure at all.