Discover more from The Holy Loneliness Collective (english)
Sept 05, 2022
Today I can announce that on September 16th our first song will be officially released. That's less than two weeks from now. I've been impatient for so long and suddenly everything is happening faster than I can handle.
Last Friday we delivered the final mix. I haven't seen Hans since then. Several night shifts are taking their toll. It feels strange not being able to change anything now. I resolved to simply not listen to the song anymore. I know that every little thing would make me doubt whether it might not have been better differently. Jin, on the other hand, seems more balanced and relaxed than I´ve seen her in a long time. It's a great relief, she says, to finally be able to put all the questions and doubts aside, because you can't change anything anyway. I guess her way of dealing with it is the healthier one.
The song will be released on Ava's own little label 'En Garde Records' - which honestly isn't much more than just that name. Ava says there´s no point in looking for a big record company yet. Because nowadays they only sign what is already reasonably successful. So we are more or less on our own. No experienced promoters, no budget for commercials. Luckily we have Ava. Without her we wouldn't even have known that new songs always come out on a Friday. So all we can do is trust her to navigate us safely through these uncharted waters.